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wholesale and stockists

Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd. Back in the late 90's Dan saw that the footwear market was becoming very neutral and black, yet there was a global demand for something different and individual, something to wear with pride. Irregular Choice has evolved with great strides over the past two decades. The brand is now sold through hundreds of stockists around the world, and has its own stores across the globe, with more in the pipeline. Every Irregular Choice customer has their own favourite designs, and with such a huge collection to choose from each season there is always something to tempt every shoe addict.


Irregular Choice has a huge worldwide presence.

Unique stores of all sizes all over the world stock our Irregular products from department stores in capital cities to tiny independents found on secret streets.

To find out where your local Irregular Choice stockist is, please contact with your contact name, country and closest large city. We will then get back to you as soon as we can with information on an Irregular Stockist near you!

trade shows

Irregular Choice has a huge worldwide presence. In some countries we are represented by selected distributors and in others we have our own team members in place to take care of the unique stores that stock our Irregular products. To discuss becoming a stockist or set up an appointment to view the collection, please e-mail and we will put you in touch with the correct person who can help you on your way.

franchising opportunities

Be Irregular With Us

Irregular Choice has many stores which are run through franchises. Our preference is to work with franchisees who have fine-tuned experience in retail and who are prepared to open multiple stores within a territory. If you wish for us to consider your request to be our authorised franchisee, please send in your organisations' profile via email, FAO Wholesale, Sales & Business Development, clearly stating 'Franchising Opportunities', together with the territory which your organisation is interested in as the subject matter of the email

Incomplete information may delay our franchisee process. We may not be able to respond to all enquiries. All information received by us shall be used for internal purposes only and will not be disclosed to unauthorised third parties. We will not return any documents sent to us in relation to your enquiry. Thank you for your interest in Irregular Choice!